Senior Digital Marketing Manager

About Us

Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, including Slug & Lettuce, Be At One, and Popworld, to name a few. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms—including neurodiversity. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive..

The Opportunity

As Senior Digital Marketing Manager, you are responsible for developing and delivering our digital marketing strategy across relevant formats to drive awareness, customer acquisition, engagement, and revenue growth. Your role leads the day to day planning, execution, optimisation, and measurement of digital marketing activity across owned, earned, and paid channels - ensuring all marketing investment generates positive outcomes aligned to our digital strategy. Working closely with your Head of Marketing and our media agency partner, you’ll play a key role in the development of our paid digital media strategy, overseeing planning, targeting, creative execution and performance across all paid digital channels.

Key Responsibilities

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Strategy

working with your Head of Marketing and your team - develop and execute a comprehensive digital marketing strategy aligned with commercial objectives across channel – aligned across owned, paid and partnership driven content

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Planning

you will develop annual and quarterly digital marketing plans, budgets, KPIs, and performance targets aligned to the objectives of each of your formats

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Channel Performance

lead the execution, performance and optimisation of digital content across website, CRM and social channels - establishing clear KPIs and reporting frameworks for all digital marketing activity aligned to the wider digital and business strategies

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Insight

working across function and with agency partners, continually identify market trends, audience insights, and emerging capabilities to improve the impact and effectiveness of the work we deliver across channel - driving innovation, creativity and continuous improvement

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Budget and Agency management

working with your Head of Marketing, you’ll be responsible for paid media budgets across digital channels – monitoring spend against plans and ensuring an effective return on investment. You will also manage agency budgets associated with the creation and delivery of all digital content – ensuring we have the right agency partners to deliver our strategic and creative objectives

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Governance and Compliance

you’ll lead team to ensure all digital marketing activity complies with GDPR, privacy regulations, and industry best practice, whilst maintaining brand consistency across all digital channels

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Leadership

working with the Heads of Marketing – and alongside other Senior Digital Marketing Managers – you’ll lead and develop our digital marketing capability, fostering a high-performance culture focused on accountability, creativity, performance, and continuous learning

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Representing the team and business

you’ll build strong cross-functional relationships across the wider Stonegate business, our agencies and brand partners - working collaboratively to deliver our shared strategic, creative and commercial objectives

About You

• Significant experience in digital marketing – specialising in digital marketing strategy and execution
• Experience in a management position
• Line management experience is desirable
• Demonstratable knowledge in digital platforms and systems
• Degree educated in an IT, Marketing or Business-related field or with an equivalent qualification in digital marketing

Key Skills Required

• Extensive knowledge of digital marketing channels, with a focus on digital performance
• Experience in managing paid media budgets across digital channels
• Strong understanding of social best practice – driving engagement and audience growth
• Passion for delivering creative digital content that informs, entertains and engages

What makes Stonegate a great place to work?

At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.

• 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
• Bonus Scheme
• Access to discounted Private Medical Insurance through Vitality
• Exclusive discounts on Dental Insurance
• Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
• Life Assurance which gives access to Help @ Hand
• Access to your pay early via Stream
• The Stonegate Xtra portal with access to a wide range of high street discounts and offers
• Discounted access to David Lloyd membership
• Award winning Learning & Development programmes to drive your career

If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on hrsupport@stonegategroup.co.uk. #LI-HR1