Regional Sales Manager

Hartford Care is looking for a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You’ll guide families through a difficult time, from the first call and showing them around, to arranging an assessment and helping on moving-in day.

You’ll build strong relationships with healthcare professionals and community organisations, generate new referrals, and work closely with the teams in the Homes to keep occupancy high.

Key responsibilities

Manage every enquiry from first contact through to move-in day, including weekends and out-of-hours follow-up

Show families around the Home and build trusting relationships by understanding their needs and concerns

Sell our Nursing, Residential and Dementia services to both local authority funded and private clients

Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, Psychiatrists, GPs and Consultants

Build links with community organisations such as the Alzheimer’s Society, NAPA, Age UK, solicitors for the elderly and independent financial advisors

Build relationships with local regulators and commissioning bodies

Keep the enquiries database up to date and manage the pipeline of potential residents

Oversee the move-in process, working with care teams to make it smooth and comfortable

Improve average weekly fees by negotiating top-ups and growing the number of self-funders, and secure the Home Administration Fee ahead of move-in

Monitor local competitors and help develop a sales and marketing plan for each site

Work with the Marketing team, Regional Operations Managers and Quality Support Manager, and liaise with Activities Leads on community events

Maximise positive reviews on carehome.co.uk and Google, aiming for a top 3 ranking locally

Provide regular and ad-hoc sales, marketing and occupancy reports

Deputise for the Sales Director in their absence

About you

A sales background with proven success

Highly empathetic, with a compassionate approach to families at a challenging time

Experience of working with the community and generating new customers

A genuine interest in working in elderly care

Self-motivated, target driven and able to work on your own initiative

A credible communicator at all levels, by phone, face to face and email

Accurate, with good attention to detail

Well presented, articulate, professional and friendly

Able to travel to visit referral sources, competitors and other Hartford Care Homes

Able to find ways to grow income without compromising resident care