Perfect Placement UK Ltd
General Sales Manager
Warrington WA2 7NG
Key information
- Pay
- £30,000 to £50,000 a year
- Hours
- Full-time
- Contract
- Permanent
- Posted date
- 29 Oct 2026
- Closing date
- 27 Nov 2026
About this role
We are recruiting for a Sales Manager to lead our automotive sales team at our established Warrington dealership. This Sales Manager role offers the opportunity to join a respected motor retail group with over 35 years’ experience and 10 branches across the North West. As our Sales Manager, you will drive sales performance, develop a high-performing team and maximise customer satisfaction, profitability and departmental results. The position represents an exciting vehicle brand within a supportive, customer-focused environment.
Benefits
- Basic salary from £30,000, depending on experience
- Uncapped OTE of up to £50,000
- Company car
- Bonuses and employee discounts
- Up to 34 days’ annual leave
- Sick pay and wellness support programmes
- Full training, development and long-term career progression
- Opportunity to represent an established automotive group and leading vehicle brands
- 5.5-day working week with alternate weekends
Duties
- As Sales Manager, lead, motivate and develop the vehicle sales team
- Set and monitor individual and departmental sales targets
- Manage new and used vehicle stock, stock turnover and showroom presentation
- Maximise vehicle sales, finance and insurance income, accessories and additional products
- Monitor customer enquiries, sales leads and conversion rates
- Ensure sales, profitability and cost-control targets are achieved
- Review pricing, discounts and part-exchange activity
- Maintain excellent customer service and resolve complaints promptly
- Support new model launches, sales promotions and local marketing activity
- Recruit, train and develop sales staff
- Monitor budgets, management accounts, credit and commission income
- Maintain accurate records, reporting systems and compliance with company procedures
- Liaise with senior management, manufacturers and other departments
- Travel to other branches when required
Requirements
- Previous experience as a Sales Manager or in a senior automotive sales leadership position
- Sales Controllers, Assistant Managers and Transaction Managers will be considered
- Strong retail motor industry knowledge
- Proven ability to lead and develop a successful sales team
- Experience managing targets, profitability, stock and departmental budgets
- Knowledge of vehicle legislation, consumer law and automotive trade practices
- Excellent communication, organisation and customer service skills
- A full UK driving licence with no endorsements
- Flexibility to travel between branches
- A proactive and commercially focused approach
To succeed as a Sales Manager, you will be commercially driven, customer-focused and committed to achieving outstanding results.
Contact Matt Cross, Automotive Recruitment Specialist at Perfect Placement covering Warrington and Cheshire, today to discover more about this fantastic opportunity.
Perfect Placement are the UK’s Leading Automotive Recruitment Agency so if you are looking for a Job get in touch today.