Business Analyst Marketing

Job Overview

The Real Pizza Company is a growing UK restaurant business specialising in artisan pizza, with dine-in, takeaway, collection and delivery operations across its restaurant network. The company is seeking a Business Analyst Marketing to research the restaurant and food service markets, analyse business and marketing performance, and provide data-driven recommendations to support sales growth, customer retention and business development.

The role will focus on analysing restaurant trading performance, researching customer demand and competitor activity, evaluating local market opportunities, and assessing the effectiveness of marketing and promotional activities across the business.

Key Responsibilities

* Conduct market research into the UK restaurant, pizza, takeaway and food delivery sectors to identify consumer trends, customer demand and commercial growth opportunities.

* Collect and analyse restaurant sales data, order volumes, average transaction values and available customer purchasing information to identify business performance trends.

* Research competitors’ menus, pricing, promotions, delivery services and market positioning to identify opportunities for the business to improve its competitiveness.

* Analyse customer feedback, purchasing patterns and repeat-order behaviour to identify opportunities to improve customer satisfaction, loyalty and retention.

* Research local trading areas, demographics and competing restaurants to assess market potential and support decisions regarding new restaurant locations and local marketing activities.

* Evaluate the performance of marketing campaigns, discounts and promotional offers using available data, including sales uplift, order conversions and return on marketing expenditure.

* Analyse performance across company-operated and franchise locations, identify variations in trading results and recommend improvements based on research findings.

* Assess available data from online ordering platforms, takeaway and delivery services to understand sales trends, customer demand and the contribution of different sales channels.

* Use Microsoft Excel and business intelligence tools to organise datasets, conduct comparisons, identify trends and prepare performance reports and dashboards.

* Apply appropriate research and analytical techniques to support sales forecasting, marketing planning and commercial decision-making.

* Prepare research reports and evidence-based recommendations for the Directors on pricing, promotions, customer acquisition, customer retention and restaurant performance.

* Monitor developments in the restaurant industry, food delivery market and consumer behaviour, translating findings into practical recommendations for business growth.

* Work with Directors, franchisees and restaurant managers to gather operational and market information and support business planning across the restaurant network.