Digital Channels Manager

Day-to-day management and strategic continuous improvement of digital systems, specifically focused on website, email marketing and social media channels and management systems. Manages relationships with key suppliers, overseeing technical support, continuous improvement and strategic development work; also acts as product owner the website, email marketing platform and social media management system. Maintains important internal relationships with colleagues in the CRM and IT teams. Develops and implements a digital roadmap, maintaining a focus on business goals, user needs, accessibility and security. Oversees and maintains digital processes and policies, including out-of-hours arrangements for critical incidents. Supports staff across the business to make better use of digital channels through sharing best practice, analytics and training. Alongside the senior digital channels officer, acts as technical support for staff across the organisation on website, email marketing and social scheduling systems. Work collaboratively with the senior digital channels officer on regular evaluation and data analysis. Support the development and delivery of the organisations communications agency, HealthCommsPlus. This could include providing specialist communications support, client account management and other commercially oriented activities, subject to business need.