Brand Development Manager

An exceptional opportunity for a mid-level Brand Development Manager to shape the future of Creative & Marketing in Liverpool.

Liverpool's creative sector has grown into something genuinely competitive with London and Manchester, and clients in this space now expect agencies and in-house teams to think faster and sharper than they used to. This role sits inside an established SME with a real track record in Creative & Marketing, one that's scaling deliberately rather than chasing growth for its own sake. The business needs a Brand Development Manager who can hold structure and imagination at the same time.

Here's what you'll be doing

Building and executing brand development strategies for a portfolio of client and internal brands

Running competitor and market analysis to spot positioning gaps before anyone else does

Working alongside creative, content and account teams to keep brand messaging consistent across every channel

Managing brand guidelines and making sure they're actually followed, not just filed away

Presenting brand strategy and performance updates to senior stakeholders and clients

Identifying new brand partnership and growth opportunities within the Liverpool market and beyond

Here are the skills you'll need

Proven experience in a brand, marketing or account management role within Creative & Marketing

Strong commercial instincts. You'll need to connect brand decisions to revenue, not just aesthetics

Confident communicator who can hold a room of senior stakeholders and also brief a junior designer clearly

Comfortable juggling several brand projects at once without losing attention to detail

Working knowledge of brand tracking, market research tools and campaign reporting

A genuine curiosity about culture and consumer behaviour. The best brand people never switch that off

Key perks and benefits

Salary of £32,500 to £48,500, plus bonus scheme

Hybrid working, giving you flexibility around Liverpool office days and home working

Private medical insurance and a solid pension contribution

Generous annual leave and genuinely flexible working, not just the phrase on a careers page

Structured progression route for a Brand Development Manager who wants to move up, not just sideways

Why pursue a career in Creative & Marketing?

Creative & Marketing rewards people who can think commercially and creatively in the same breath, and demand for that combination isn't slowing down. Liverpool has quietly become one of the UK's stronger regional hubs for this kind of work, with lower overheads than London but no shortage of ambition. A Brand Development Manager who builds a strong reputation here has genuine options, whether that's climbing internally or moving across the wider Creative & Marketing scene.

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