EMEA Senior Brand Manager Growth Platforms (M/F)

EMEA Senior Brand Manager Growth Platforms (M/F)

Haddenham, UK

MAIN RESPONSIBILITIES

Reporting into the EMEA Growth Platforms HSS Marketing Manager, you will work as regional SBM supporting the Herbs, Spices and Seasonings strategy across our EMEA business; leading and delivering strategic projects based on our 3 year product pipeline across both renovation and innovation. Working closely with the Local Marketing teams and cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.

Insights & Analytics

• Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region

• Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas

• Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region

• Drive NPD & renovation post evaluations with actionable insights & build learnings into future plans

• Sharing best practices in EMEA region and Global Ecosystem

• Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.

Strategy & Plans

• Support the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans

• Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market

• Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams

• Support our sustainability roadmap to deliver against our goals

• Act as a regional member for your portfolio, liaising with wider global teams where relevant

Commercial

• Accountable for the delivery of agreed innovation targets with P&L responsibility

• Contribute to the product life cycle management, driving efficiencies through simplification

• Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies

Team and personal leadership

• Act as a member of a team of 3 and collaborate based on the priorities set up by the MM

• Manage workload and priorities balancing priorities if needed in collaboration with the MM

• Balance short term priorities with longer term deliverables

• Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans