Business Graduate Programme

Ready to kickstart your career in a place where creativity meets strategy? At Sky, you’ll work alongside some of the brightest minds in marketing, media planning, and business strategy. Whether it’s getting the nation hyped about a new show, launching a fresh brand, or shaping our long-term commercial plans—you’ll be right at the heart of the action.

What you’ll be doing

Over two years, you’ll rotate through four different roles, giving you a broad view of how our business works and helping you discover where your strengths lie. You’ll take on real responsibilities, work on high-impact projects, and build the skills to become a future leader.

This programme is designed to springboard you into management, giving you the tools, experience, and confidence to make bold decisions and drive change.

Year 1

Build your foundation

You’ll start with two 6-month rotations in our Consumer Group, where you’ll

• Get creative in a marketing or insight role—think campaign planning, brand storytelling, and understanding what makes our customers tick.

• Get analytical in a commercial or trading role—working with data, pricing strategies, and performance metrics to help drive revenue and growth.

This year is all about learning how Sky operates, how teams collaborate, and how we deliver value to millions of customers.

Year 2

Tailor your journey

You’ll choose two more rotations based on your interests and career goals. You can further specialise in the roles from Year 1 or discover new roles such as:

• Brand strategy

• Propositions and product development

• Insight and analytics

• Commercial content strategy

You’ll be supported to explore what excites you most and take on projects that stretch your thinking and grow your confidence.

What kind of work will you do?

Expect to dive into projects like

• Developing mobile sales plans to boost customer engagement

• Leading consumer research to uncover new insights

• Creating marketing campaigns for brand-new shows

• Shaping our five-year business strategy

• Collaborating with teams across the business to solve real-world challenges

This isn’t just a graduate programme—it’s your launchpad. You’ll gain exposure, build confidence, and discover what drives you. And when you finish, you’ll be ready to step into a permanent role that fits your passion and potential.