Marketing Manager

The Money and Pensions Service (MaPS) vision is

better financial futures for everyone in need

. We are an Arms-Length Body (ALB) of Government, sponsored by the Department for Work and Pensions (DWP), with a joint commitment to ensuring that people have access and guidance to the information they need to make effective financial decisions over their lifetime.

The Customer Engagement Directorate aspires to become a communications and marketing centre of excellence within MaPS. Our team’s mission is to

reach people where they are and help them to connect to our guidance, services and partners. We do this through collaboration with colleagues across the organisation, and direct delivery through communications and engagement channels.

The role

The Marketing Manager leads partnerships marketing, ensuring the UK Partnerships Team are well supported to deliver business priorities in their work in each England region and in Scotland, Wales and Northern Ireland.

The Marketing Manager will play a lead role in identifying, brokering and managing partnership opportunities, in order to reach and engage those most in need of money and pensions guidance with and through the organisations they most trust.

The postholder will work also closely with the Senior Campaigns Marketing Manager to help build, grow and manage our consumer facing brand, MoneyHelper and our corporate brand MaPS, across campaigns, communications and channels, to build and drive awareness with consumers (B2C), partners (B2B2C) and stakeholders (B2B).

Key accountabilities

Key responsibilities

• Work as one team with partnership managers across the UK, including attending team meetings. You will be integral to scoping and developing an overall marketing activity plan to support their work, ensuring all their communication and engagement requirements are captured and assets for collateral, digital, video, events, and campaign toolkits are delivered.
• You will be the conduit for ensuring key corporate messages, business objectives and opportunities such syndication of MoneyHelper tools, are shared in a timely way with the partnership managers, and support partnership managers to report back on their activities and impact.
• Engage with government to identify and shape support for priority campaigns (e.g. DWP’s campaign to increase the uptake of Pension Credit), particularly where we can offer added value through our direct consumer reach and partnership networks.
• Collaborating with channel owners, you will help develop, coordinate and execute marketing plans, for all required campaigns using paid, no and low-cost channels, to deliver communication excellence and high audience engagement.
• Manage our flagship campaign Talk Money Week, including: leading early planning; creating partner participation packs; briefing creative agencies; managing paid marketing; and evaluating impact.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies. Use data-driven insights to optimise performance.
• Play a full role in the brand and marketing team, being flexible to support across the team as needed, and undertaking any other duties as reasonably required.

Skills & experience

Experience and expertise

Essential

• Marketing qualification (e.g. degree, diploma, professional qualification) and/or equivalent work experience and able to demonstrate learning and progression on the job.
• Experience in a marketing, brand, campaigns, communications (or similar) role in a complex organisation.
• Demonstrable experience in developing and executing successful marketing plans to engage audiences effectively. Experience managing ‘B2B2C’ marketing an advantage.
• Demonstrable experience in delivering high-impact campaigns and/or marketing and/or brand activity utilising paid, no and low-cost channels and working with multiple channel owners.
• Strong knowledge and experience in market research and insight, KPI evaluation techniques and the ability to use data to identify opportunities and improve performance.
• Experience in writing business cases and procuring agencies and marketing/communications services.
• A strong interest in working at MaPS and a wider interest in and/or knowledge of financial wellbeing.

Other

Personal attributes

• A self-starter with excellent written and verbal communication skills who can work at pace, prioritise competing demands, horizon-scan, and be responsive to change with short deadlines.
• Good team member, with the ability to build effective working relationships with colleagues and stakeholders.
• Good organisational skills, with the capacity to prioritise and work across multiple projects.

Other

Personal attributes

• A self-starter with excellent written and verbal communication skills who can work at pace, prioritise competing demands, horizon-scan, and be responsive to change with short deadlines.
• Good team member, with the ability to build effective working relationships with colleagues and stakeholders.
• Good organisational skills, with the capacity to prioritise and work across multiple projects.