Marketing Manager

Key Responsibilities

- Develop and implement marketing strategies to increase brand awareness, attract customers and drive sales growth, with a particular focus on Asian specialist grocery retail market.

- Conduct market research and analyse consumer trends, purchasing behaviours and competitor activities to identify opportunities for promotional campaigns, product positioning and customer engagement.

- Plan and oversee promotional activities across digital platforms, social media and in-store channels, including seasonal campaigns around, special offers and new product launches.

- Monitor marketing performance and sales data, evaluating campaign effectiveness, customer responses and return on investment, and provide strategic recommendations to senior management to improve commercial performance.

- Build and maintain strong relationships with suppliers, local business and community organisations to develop strategic partnerships, enhance brand reputation and support business growth.