About this role

JOB DESCRIPTION

MARKETING ASSISTANT

Reports to

Marketing Manager & Managing Director

Are you a creative marketer passionate about talent attraction and brand building. We are looking for a Marketing Assistant to fill our vacant position.

In this dynamic role, you will be responsible for bringing our employer brand to life, designing compelling recruitment campaigns, and attracting top-tier talent across multiple channels.

This is a remote working role; however, you will be required to attend role specific events as required.

As a Marketing Assistant working for You & I Care, you will share our core values of CARING, COMPASSION AND IMPROVEMENt.

JOB SUMMARY

Reporting directly to the Marketing Manager, you will act as the support for our multi-channel marketing campaigns. This is a highly collaborative, hands-on role that blends data analytics with bold creative execution to scale brand awareness and lead generation.

PURPOSE

The Marketing Assistant is required to provide essential operational, logistical, and organisational support to the Marketing Manager.

KEY RESPONSIBILITIES

YOU WILL SUPPORT THE

MARKETING MANAGER WITH THE FOLLOWING

CAMPAIGN MANAGEMENT

Coordinate, build, and deploy multi-channel digital campaigns across paid social, email marketing, and search networks.

Content & Copywriting

Produce high-converting advertising copy, monthly email newsletters, and search engine optimised (SEO) blog posts.

SOCIAL MEDIA EXECUTION

Schedule and manage the content calendar across Instagram, TikTok, and LinkedIn, keeping a pulse on emerging digital trends.

PERFORMANCE ANALYTICS

Track, measure, and report on campaign key performance indicators (KPIs) via Google Analytics, adjusting strategies to maximise return on ad spend.

CROSS-FUNCTIONAL COLLABORATION

Work in partnership with our PR consultants in respect of video productions.

Skills & Experience

EXPERIENCE

1+ years of dedicated digital marketing experience.

PLATFORM PROFICIENCY

Proven hands-on experience using Meta Business Suite, Google Ads, and email marketing platforms.

ANALYTICAL MINDSET

Comfortable using Google Analytics to derive actionable performance insights from raw data.

COMMUNICATION

Exceptional written and verbal communication skills with a sharp eye for typographical and visual detail.

AGILITY

A proactive, self-motivated approach with the structural skill set to balance multiple campaign timelines simultaneously.

QUALIFICATIONS

Desirable

Degree in marketing or business studies.

BENEFITS

Quick start date
Flexible working hours
Contracted hours
Up to £13.50 to be reviewed based on experience
Pension contribution
Paid training time
Free Enhanced DBS
Paid induction time and shadowing

You & I Care is an award-winning home care provider that supports adults and the elderly in their own homes.

We are an organisation with an outstanding reputation. Our Promise Is to Always Care, not only for the Service Users but also for ourselves.

At You & I Care, we value compassion above all because it drives every aspect of our work. We are passionate about care and satisfying Service Users in a happy working environment.

By joining You & I Care as a Recruitment & HR Administrator; you will have a wonderful opportunity to make a difference.

Just look at our website to see what people have been saying about us recently.

As a care organisation we have a duty to safeguarding Service Users. Our recruitment process is precise, measured and consistent and is in line with CQC regulations.

Please be aware that all successful applicants will be subject to an enhanced disclosure and any offer of employment will be subject to rigorous employment checks.

This is a non-sponsorship position.