RAFAKidz Marketing Officer

RAFAKidz Marketing Officer

Leicester LE3 1UT with Hybrid Working

£38140 37.5 hours per week

About RAFAKidz

RAFAKidz is on a mission to provide exceptional, affordable childcare tailored to the unique needs of Armed Forces and civilian families. With nurseries located on or near RAF and MOD stations across the UK, we are proud to be fully OFSTED-registered and committed to safeguarding, quality, and excellence. We work closely with children, families, and partner organisations to ensure every child has the opportunity to thrive. Our strong ties to the RAF and the RAF Association help us deliver a curriculum and environment that supports the needs of serving families.

The Role

The RAFAKidz Marketing Officer is responsible for planning and delivering targeted marketing campaigns that achieve two critical business objectives: attracting high-quality nursery staff and maintaining strong occupancy levels across the RAFAKidz nursery network. Working across recruitment, lead generation and brand marketing, the role will ensure our nurseries have the people and families they need to thrive while continuing to strengthen the RAFAKidz brand.

Primary responsibilities

Lead marketing campaigns that attract high-quality nursery practitioners, managers and support staff across the RAFAKidz network.

Plan and deliver occupancy campaigns that generate enquiries, visits and registrations to support nursery occupancy targets.

Develop integrated recruitment and occupancy marketing plans using digital, social, local and community marketing channels.

Monitor campaign performance, customer journeys and conversion rates, using insight to optimise results and maximise return on investment.

Act as the subject matter expert for RAFAKidz marketing, ensuring activity aligns with organisational priorities.

Protect and promote the RAFAKidz brand in partnership with the Corporate Communications Team.

Support nursery teams with local marketing activity, events and promotional opportunities.

Manage relationships with agencies, suppliers and third-party partners to maximise campaign performance.

Collaborate with the Customer Engagement Team to optimise enquiry handling and family journeys from first contact through to enrolment.

Stay informed on developments within the early years sector, including funding, policy and workforce trends.