Early Years Sales & Registration Coach

Job Title

Sales & Registration Coach

Location

Hybrid / Travel across Nursery Sites

Reporting to

Chief Marketing Officer

About the Role

At our nursery group, central marketing drives high volume, high quality parent enquiries - but converting those enquiries requires a sharp, structured, and disciplined sales process. We are seeking a commercial, high performing Sales Coach with a proven track record in consultative B2C or multi-site sales environments to train, mentor, and drive performance across our Nursery Managers.

While our managers are exceptional childcare practitioners, sales and pipeline management are not their core background. Your mission is to embed a high converting sales culture across our sites: sharpening response times, driving tour conversions, closing bookings against tight KPIs, and teaching our teams how to turn enquiries into long-term enrolments. Prior early years experience is preferred but not essential; we need your sales expertise, closing methodology, and coaching capability.

Key Responsibilities

Lead-to-Booking Sales Discipline

Coach Nursery Managers on rigorous outbound/inbound phone techniques, rapid lead follow-up, objection handling, and securing show-round commitments within strict time-to-contact KPIs.

Show-Round Closing Techniques

Audit, refine, and coach the show-round process, teaching teams how to uncover parent needs, highlight unique value propositions, and confidently ask for the enrolment booking.

Pipeline & KPI Management

Work directly with the CMO and marketing team to track lead performance, stage-by-stage conversion rates, and revenue impact, identifying bottleneck sites and running targeted sales intervention plans.

Structured Sales Training & Mentorship

Design and execute structured sales playbooks, scripts, role-play sessions, and 1-on-1 performance coaching for new and established managers.

Live Observation & Call Audits

Conduct regular site visits, mystery calls, and live show-round shadows to evaluate pitch quality, enforce sales standards, and provide immediate, actionable feedback.

Sales Mindset Shift

Help childcare professionals embrace sales as an essential, high-value service to prospective parents, building their commercial confidence without compromising care standards.

About You

Proven B2

C / Multi-Site Sales Success

Extensive background in consultative sales, direct-to-consumer lead conversion, or multi-unit sales coaching (e.g., fitness, hospitality, healthcare, property, retail, or subscription services).

Mastery of Sales Fundamentals

Deep knowledge of sales funnels, speed-to-lead dynamics, pipeline management, closing strategies, and objection handling.

Track

Record of Driving Conversion Growth

Able to demonstrate how your coaching directly increased sales conversion rates and revenue in previous roles.

Strong Trainer & Motivator

Exceptional ability to translate commercial sales concepts for non-sales professionals, building confidence and accountability through positive, practical coaching.

Early Years

Experience Preferred But Not Required

We provide the sector knowledge and operational support; you bring the sales execution rigor.

Willingness to Travel

Comfortable spending time on-site across our nursery locations to conduct live sales shadowing and hands-on coaching.

What We Offer

Competitive base salary + uncapped performance bonus tied to group conversion KPIs

Car allowance or travel expense coverage

Flexible / hybrid working structure

Generous childcare discount

Opportunity to shape the commercial strategy of a rapidly growing group