About this role

Company Description

New club opening

Be the founding General Manager of our brand-new Everlast Gyms club in Croydon. This is a rare chance to open a club from day one, building the team, setting the standards, and shaping the member experience from the ground up.

As General Manager, you'll be accountable for the day-to-day running of your club, leading from the front across sales, service, and operations. You'll set the pace for high standards, drive every revenue stream, and make sure each member's visit feels exceptional.

You'll recruit, develop, and inspire a high-performing team that consistently hits its KPIs and takes the member journey to the next level, all with a sharp eye for detail and the confidence to own it.

What's in it for you?

Competitive salary (bonus / OTE)
20% discount across all Frasers Group fascias
Free Everlast Gym membership

Monthly recognition

Everlast Champions & Frasers Group Champion (winners receive a double-salary month)

Funded qualifications

L3 & L5 in Management & Leadership

Grow your fitness expertise through product training, with the chance to deliver PT and group sessions
An ambitious culture that genuinely celebrates progression

Job Description

What You’ll Do

Lead & elevate

Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.

Drive results

Own membership growth, secondary spend, and every revenue stream to maximise profitability.

Deliver exceptional experiences

Lead by example on the gym floor and reception, making every visit feel personal and elevated.

Operate with precision

Deliver all operational processes (daily, weekly, monthly) to the highest standard, consistently.

Champion standards

Maintain outstanding cleanliness, presentation, and safety at all times.

Engage & motivate

Build team buy-in to national campaigns and focuses (#WorkoutWednesday, #WeCommunicate).

Solve problems

Stay resilient, agile, and solutions-driven when challenges arise.

Own compliance & safety

Oversee all policies and procedures, including Health & Safety and pool plant operations.

Qualifications

What you'll bring

Essential

Minimum 1 year's management experience in the fitness industry
Strong leadership skills, with the ability to adapt your communication and management style
A member-first mindset and excellent interpersonal skills
Commercial awareness and a genuine drive to deliver results
Resilience and a positive, solutions-driven approach
Flexibility to work evenings, weekends, and Bank Holidays as required
A real passion for health, fitness, and wellbeing

Desirable

Level 2 Fitness Qualification

Additional Information

We're part of Frasers Group, and we do things differently. See more of what our brand is about on our LinkedIn or Instagram page.

An opportunity like this is for the ambitious. The potential is massive and the experience is unrivalled, and to make the most of it, you'll live and breathe our principles:

Think without limits

Think fast, think fearlessly, and take the team with you.

Own it and back yourself

Own the basics, own your role, and own the results.

Be relevant

To our people, our partners, and the planet.

Ready to open something special? Apply now, we'd love to hear from you.

General Manager - New Club Opening

Key information