Sales Collegue

Purpose of the Role

To proactively support the store management team in

• Maximising sales and profitability by delivering exceptional customer

service in line with the customer service policy

• Maintaining high visual standards throughout the store

Key Responsibilities

Store Operations

• Deliver an enjoyable and positive shopping experience through

approachable, helpful, and knowledgeable customer service

• Build rapport with customers, develop relationships, and encourage repeat

visits

• Process deliveries accurately, following audit procedures
• Implement in-store promotions as directed
• Maintain visual merchandising standards, including window displays and

floor layout

• Ensure compliance with promotional activity and store layout guidelines
• Follow cash handling and in-store security procedures

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• Help maintain a safe and healthy working environment
• Adhere to all Health & Safety policies and procedures
• Carry out housekeeping duties both on and off the sales floor

Communication & Reporting

• Maintain regular communication with the store management team
• Stay up to date with company policies, procedures, and updates from

Head Office

Financial & Analytical Duties

• Assist with monitoring daily footfall and conversion rates, and support

actions to improve performance

• Work towards achieving targets for Average Transaction Value (ATV) and

Items Per Basket (IPB)

Brand & Customer Engagement

• Keep up to date with product knowledge and internal systems through

ongoing training and team meetings

• Promote and assist with the in-store ordering service
• Actively promote the Bonus Club and explain its benefits in line with GDPR

guidelines

Additional Responsibilities

• Adhere to all internal policies, including the Whistleblowing Policy
• Complete all mandatory e-learning and personal development modules

Education

• A good standard of education is required

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Knowledge, Skills & Experience

Essential

• Strong communication and numeracy skills
• Flexible, reliable, and passionate about the brand
• Ability to read and write to a good standard

Desirable

• PC literacy and familiarity with retail systems
• Background in customer service and/or sales techniques
• Experience in a retail clothing environment
• Experience working as part of a team
• Knowledge of Health & Safety procedures
• Understanding of till operations and cash handling procedures

Personal Attributes

• Customer-focused, with the ability to confidently discuss products and

promotions

• Team-oriented, honest, and trustworthy with integrity
• Proactive, organised, and adaptable
• Smart personal appearance that reflects the brand
• Enthusiastic, with flair and the ability to work on own initiative

Internal & External Contacts

• Store Team
• Regional Manager

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• Support Manager
• Visual Merchandising and Loss Prevention Teams
• Delivery Crews
• Customer Services Department
• Health & Safety Department