Customer Data Insights Analyst

About the role

Permanent

Up to £ 50,000+ Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Customer Data Analystand you’ll be a big part of this.

Working within the Analytics and Data Science team, you’ll turn data into powerful insights that make a real impact. You’ll collaborate with a wide range of stakeholders to deepen our understanding of customers, helping to shape future strategy, enhance the customer experience, drive engagement and revenue, and improve business efficiency across B&Q and TradePoint.

Key responsibilities

• Help deliver the information provision for “The health of the customer”, including looking at contributions to growth, cohort analysis, churn rates.
• Working within a matrix structure with other analysts, delivering a wide range of analytical products and projects, focusing on customer behaviour.
• Deliver PIRs related to the B&Q Loyalty schemes (Club & Trade

Point) and CRM activities

identifying opportunities and making informed recommendations.

• Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
• Support on deep-dives and incremental analysis into performance to generate actionable insights.
• Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
• Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
• Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
• Alongside the Analytics Manager, help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.

Required skills & experience

• Strong SQL skills, with experience in Python and/or R
• Experience working in Agile, matrix environments, collaborating across teams and adapting to change
• Hands-on experience with cloud data platforms (e.g. Databricks, Snowflake, BigQuery) to analyse large, complex datasets
• Proven experience in marketing campaign design and analysis, using customer data to optimise journeys, retention, and loyalty
• Solid grounding in statistical analysis (e.g. hypothesis testing, confidence intervals, p-values)
• High attention to detail, with a focus on data accuracy, validation, and quality
• Strong understanding of data governance and data quality best practices
• Interest in customer behavioural analysis and omnichannel personalisation
• Experience using Jira and Confluence for workload management and documentation

What's in it for me?

As well as a competitive salary, our benefits package includes

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits

…and much more.

Equality and Inclusion

We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

Find out more about us, including the benefits we offer and our community, sustainability, and inclusion projects at bandqcareers.com.

If you require any additional support or adjustments to help you make an application, please contact us at

• ssorecruitment@b-and-q.co.uk
• recruitment@b-and-q.co.uk

.

We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

If you require any additional support or adjustments to help you make an application, please contact us at recruitment@b-and-q.co.uk.

Training & development

Learn & Develop at B&Q

When you join B&Q, we want you to be all you can be. From the minute you walk through our doors to the exciting moment you make that next career move, we're here to help you make the most of every opportunity. Thanks to our friendly learning system, LEO, we make sure you always have the support you need to take on every challenge and fit your learning around your life. Here, we know that the best way to grow is together.

Flexible learning with LEO

LEO is your every day, on the go learning and development partner. Helping you build the knowledge you need now and in the future. With LEO, you can access training and content, anywhere, anytime and on any device. You can even influence the type of training on offer by rating and recommending content, and letting us know what we can do to improve. Award-winning and featuring over 500 different learning activities - like short videos, articles, workshops and webinars - think of LEO as your 24/7 training pal, designed to help you make the most of your B&Q career journey.

Developing in role

Learning never stops at B&Q. Whether you've been in your role for one day or five years, there's always something to be curious about. It's why we're always creating learning opportunities and experiences that'll give you the chance to develop your skills. Like our

First Line Manager programme

a course that helps our newest line managers build their confidence and management skills. Or our Leadership Development programme that challenges our more experienced leaders to reflect on and adapt their approach for our ever-evolving ways of working.

Building expertise and know-how

We believe anyone can learn the technical skills to do their job with excellence. It's all about attitude and behaviour here. So, if you're passionate about customer service and design, we'll teach you how to create beautiful kitchens. If you're someone who loves being outdoors, we'll help you learn about our garden ranges. And, if you're someone who just loves what we do but doesn't know where to start, we'll help you find the perfect role for you to grow into.

Accelerated Development Talent Programmes

Whatever goal you're working to at B&Q, we want to help you get there. We do this by designing a number of programmes which help you to practice your skills and learn new ones, gain valuable experiences, learn from others and jump on opportunities that are right for you. From leaders taking their first steps into management to those simply looking for a new challenge, we're there to make sure you achieve your ambitions.

Induction

At B&Q, we want every new colleague to understand our values, our customers, and how we work together to achieve our purpose. That’s why we’ve designed an induction programme that’ll give you real insight into our business, our culture and help you feel included from day one. For your first few weeks on the job you’ll work with your team and line manager, mixing online learning with practical tasks, to grow your knowledge a little every day.

Take a tour around our office

Our Store Support Office sits within B&Q House and supports our colleagues and stores right across the UK and Ireland. In our bespoke, modern and eco-friendly building just north of Southampton, you’ll find a friendly team of talented people in a huge range of roles.

Explore our store support office

Facilities

In B&Q house, you’ll enjoy an onsite gym, a subsidised Costa, a canteen and restaurant, prayer room, plus open plan and cosy work spaces, an outdoor picnic area, and bike sheds for those who cycle in.

Sustainability

B&Q House has a biomass boiler, solar panels and a rainwater harvesting system. Our building also makes use of upcycled and recycled furniture and fittings, and features natural ventilation, heat retention and CO2 management, all via our very own weather station on the roof.

Ready to apply?

Step 1

Apply via bandqcareers.com

Step 2

We'll contact you for a phone interview

Step 3

We’ll carry out a face to face or online interview (and we may request a 2nd interview if the role you're applying for is more complex).

Step 4

We’ll contact you with feedback, and maybe even a job offer.

Check out our FAQs for more information about interviewing at B&Q.

Customer Data Insights Analyst

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Eastleigh, Hampshire

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Full Time - Permanent

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Up to £50,000.00 per year