University of Staffordshire • London, UK

Business Development Officer (London)

About this role

About the role

Are you a results-driven, commercially minded professional with a passion for education and skills?

We are looking for an ambitious Business Development Officer to join our Apprenticeships and Business Engagement team. This is a key role where you will drive new employer partnerships and generate apprenticeship growth, contributing directly to the University’s strategic ambitions.

You will be responsible for identifying and securing new employer opportunities, converting high-quality leads into apprenticeship enrolments, and working closely with our Account Management team to build lasting relationships. Your work will deliver sustainable revenue growth while creating meaningful opportunities for learners and employers.

Main Responsibilities

Identify New Opportunities

Proactively generate and secure new apprenticeship sales in line with the business strategy, consistently delivering against targets and KPIs.

New Employer Acquisition

Engage, secure and onboard new employer partners, ensuring a smooth transition to the Account Management team for long-term relationship development.

Market Insight & Engagement

Stay informed about developments within the apprenticeship sector. Represent the University at networking events, roadshows and industry forums to promote our offer and expand employer engagement.

Negotiate and Close Deals

Use a consultative sales approach to convert leads into confirmed learner enrolments, building value-led solutions for employers.

Pipeline and Reporting Management

Maintain an accurate and robust pipeline of apprenticeship starts, ensuring all CRM systems and reporting tools are kept up to date.

Collaborate for Success

Work closely with internal teams, particularly Apprenticeship Account Managers, as well as external partners, to achieve shared business development goals.

What We're Looking For

Essential experience and skills

We are seeking a motivated and proactive individual who can build strong relationships and deliver results in a fast-paced environment.

Proven business development success

Demonstrable experience in business development or account management, with a track record of meeting or exceeding targets.

Apprenticeship & funding knowledge

A solid understanding of the apprenticeship sector, work-based learning models and funding mechanisms.

Strong communication & negotiation skills

Confident in building relationships with employer stakeholders and influencing outcomes.

Stakeholder management

Experience working with a wide range of organisations to build and maintain effective partnerships.

Commercial & strategic thinking

Ability to identify opportunities, think strategically and deliver practical solutions.

Highly organised & self-motivated

Comfortable managing competing priorities independently while contributing effectively to a wider team.

Digital & IT capability

Proficient in Microsoft Office and CRM / sales reporting tools.

Flexibility & travel

Willingness to travel regionally as required, with a full UK driving licence and access to a vehicle.

Qualification requirement

Educated to degree level or equivalent professional qualification or relevant experience.

Contact For Informal Discussion

Lisa Davies,

Head of Business Engagement

07443 752125