University of Staffordshire • London, UK
About this role
About the role
Are you a results-driven, commercially minded professional with a passion for education and skills?
We are looking for an ambitious Business Development Officer to join our Apprenticeships and Business Engagement team. This is a key role where you will drive new employer partnerships and generate apprenticeship growth, contributing directly to the University’s strategic ambitions.
You will be responsible for identifying and securing new employer opportunities, converting high-quality leads into apprenticeship enrolments, and working closely with our Account Management team to build lasting relationships. Your work will deliver sustainable revenue growth while creating meaningful opportunities for learners and employers.
Main Responsibilities
Identify New Opportunities
Proactively generate and secure new apprenticeship sales in line with the business strategy, consistently delivering against targets and KPIs.
New Employer Acquisition
Engage, secure and onboard new employer partners, ensuring a smooth transition to the Account Management team for long-term relationship development.
Market Insight & Engagement
Stay informed about developments within the apprenticeship sector. Represent the University at networking events, roadshows and industry forums to promote our offer and expand employer engagement.
Negotiate and Close Deals
Use a consultative sales approach to convert leads into confirmed learner enrolments, building value-led solutions for employers.
Pipeline and Reporting Management
Maintain an accurate and robust pipeline of apprenticeship starts, ensuring all CRM systems and reporting tools are kept up to date.
Collaborate for Success
Work closely with internal teams, particularly Apprenticeship Account Managers, as well as external partners, to achieve shared business development goals.
What We're Looking For
Essential experience and skills
We are seeking a motivated and proactive individual who can build strong relationships and deliver results in a fast-paced environment.
Proven business development success
Demonstrable experience in business development or account management, with a track record of meeting or exceeding targets.
Apprenticeship & funding knowledge
A solid understanding of the apprenticeship sector, work-based learning models and funding mechanisms.
Strong communication & negotiation skills
Confident in building relationships with employer stakeholders and influencing outcomes.
Stakeholder management
Experience working with a wide range of organisations to build and maintain effective partnerships.
Commercial & strategic thinking
Ability to identify opportunities, think strategically and deliver practical solutions.
Highly organised & self-motivated
Comfortable managing competing priorities independently while contributing effectively to a wider team.
Digital & IT capability
Proficient in Microsoft Office and CRM / sales reporting tools.
Flexibility & travel
Willingness to travel regionally as required, with a full UK driving licence and access to a vehicle.
Qualification requirement
Educated to degree level or equivalent professional qualification or relevant experience.
Contact For Informal Discussion
Lisa Davies,
Head of Business Engagement
07443 752125