Senior Communications Officer

Location(s) The post will be based at Osprey Court in South Bristol, but there may be a requirement to work across the Bristol, North Somerset and South Gloucestershire (BNSSG) area. We have a hybrid working policy which requires staff to work a minimum of two days in the office, within general practice or at locations of our system partners. Job Purpose The postholder will play a key role in delivering high-quality, engaging and effective communications to support One Cares strategic priorities across BNSSG. The role sits within a small communications team and contributes to the delivery of organisational priorities through clear, consistent and impactful communications. The postholder will write and edit compelling content, manage multiple communications channels and produce high-quality digital assets. The role includes responsibility for producing regular newsletters and bulletins, requiring excellent writing, editing and proofreading skills and strong attention to detail. The postholder will oversee the day-to-day delivery of One Cares regular communications, including the operational management of the organisations social media channels, and will work closely with internal teams and system partners to ensure messaging is clear, accessible and aligned across One Care and member practices channels. The postholder will support organisational priorities by developing communications for a wide range of audiences across the BNSSG healthcare system and by identifying opportunities to improve the effectiveness and reach of One Cares communications activity. The postholder will be expected to work flexibly, managing competing priorities and organisational deadlines effectively. Previous experience in communications within the NHS or other large, complex public sector organisations may be advantageous. Key responsibilities Communications overview Plan, develop and deliver multi-channel communications activity to support One Cares strategic goals, organisational priorities and contractual/operational responsibilities. Create high quality written and visual content for a range of channels, including websites, newsletters, social media, digital platforms and press communications. Develop compelling stories from services, GP practices and system partners to produce case studies, interviews, articles, short videos and other visual content as required. Work closely with a wide range of stakeholders, including GP practices, system partners and senior leaders, to gather information and shape messaging, translating complex or sensitive information into accessible communications.

Media and reputation management

drafting press releases and reactive media statements as required, alongside preparing background briefings and key messages for proactive media opportunities. Monitor and evaluate communications activity, using insights and analytics to improve performance and impact. Ensure all communications are accessible, inclusive and aligned with organisational values and NHS standards where appropriate. Digital content creation Lead the operational management of One Cares social media channels, including emerging platforms. Create and maintain content across multiple digital channels (e.g. website, intranet, email platforms and social media). Design, plan and deliver engaging digital content, including social media posts, short-form video, graphics and photography, aligned to both One Care and member practices priorities and values. Create digital assets for use on One Cares external website, intranet site, social media and any specialist microsites or standalone websites, ensuring brand consistency throughout. Create professional content for member practices digital channels, including social media and digital display screens, tailored to individual member needs. Supporting communications planning and campaign delivery Support the development and implementation of communications plans and campaigns by translating communications plans into detailed content plans and schedules. Co-ordinating delivery timelines and ensuring campaign deadlines are met. Supporting integration across channels to ensure strategic priorities are delivered effectively and consistently. Managing social media calendars and posting across all channels, and identifying emerging channels where it is felt One Care may benefit from having a consistent presence. Line management responsibility Y/N No (may provide informal support or mentoring to colleagues where appropriate). Responsible to Communications and Marketing Manager Budget Holder No PERSONAL QUALITIES, SKILLS AND ATTRIBUTES Excellent written and verbal communication skills, with strong attention to detail. Highly organised and proactive, with the ability to manage multiple priorities and deadlines effectively within a fast-paced environment. Has a creative and curious mindset; is open to new ideas, feedback and innovation, with the ability to also generate new ideas and approaches. Strong interpersonal skills and confidence in working with a wide range of stakeholders. A strong sense of self-awareness and how personal style affects the way colleagues react. A flexible and adaptable approach, with the ability to respond to changing priorities. Digitally confident, with an interest in developing new content formats and channels. A strong team player who can also work independently. Ambitious, motivated and committed to continuous learning and development. Interested in healthcare and improving patient outcomes through effective communication.