Professional Midwifery Advocate and Patient Experience Lead Midwife

A Vacancy at Chelsea and Westminster Hospital NHS Foundation Trust.

The Professional Midwifery Advocate (PMA) Lead will provide strategic leadership for the Professional Midwifery Advocacy service and patient experience across Chelsea and Westminster Hospital NHS Foundation Trust,providing governance and assurance forthe A-EQUIP model in line with NHS Englandguidance.

Lead a team of Professional Midwifery Advocates, promoting restorative practice, professional development, staff wellbeing, retention and the delivery of safe, high-quality maternity care.

Provide leadership for workforce culture, psychological safety, civility and compassionate leadership initiatives, including the implementation and embedding of the Civility Toolkit for the Maternity and neonatal services.

Lead the delivery of the Listening Service for women, birthing people and families, providing expert support and advice to the senior leadership team in the management of complex debrief appointments following traumatic birth experiences, adverse outcomes and complex care journeys.

Develop, monitor and evaluate the Listening Service framework, ensuring equitable access for all women, birthing people and families.

Work collaboratively with women, families, staff and senior leaders to improve patient experience, staff experience and service quality across maternity services.

Manage midwifery and support staff and the clinical area as Midwife Manager on Call (MMOC), ensuring the safe and effective delivery of services.

The post holder will be employed by Chelsea and Westminster Hospital NHS Foundation Trust, based within the Maternity Department. This is a cross-site role.

Our Trust is one of England's top-performing and safest trusts. We operate two main acute hospital sites—Chelsea and Westminster Hospital and West Middlesex University Hospital—along with award-winning clinics across North West London.

Our nearly 7,500 staff care for a diverse population of 1.5m, providing full clinical services including maternity, A&E and children’s services, plus specialist HIV and sexual health care. The CQC rates us Good in safety, effectiveness, care and responsiveness, and Outstanding in leadership and resource use.

We continually invest in our facilities, including a £30m expansion of critical care at Chelsea and an £80m Ambulatory Diagnostic Centre at West Mid.

We are delivering sustainable healthcare through our Green Plan. In line with Greener NHS ambitions, we aim for net zero carbon emissions by 2045. Achieving this requires collective effort. We encourage staff to reduce their impact on carbon, waste and pollution wherever possible. Every action counts to create a healthier, more sustainable future.

We are committed to equal opportunities and believe diversity drives innovation and excellence. We welcome applications from the global majority, veterans and underrepresented communities, valuing the perspectives they bring.

The post holder will

• Support midwives to identify their own personal action for quality improvement.
• The post holder will use their understanding of personal and professional resilience and support others to develop this attribute.
• Ensure that there is a strong interface between the PMA and clinical governance at Chelsea and Westminster NHS Foundation Trust.
• Apply their expertise in midwifery to assist the Director, Deputy Directors of Midwifery, and Consultant Midwives with the implementation and oversight of midwifery practice, ensuring strong clinical governance assurance systems are established for midwifery activities.
• Provide support to midwives in sharing of good practice learnt through the maternity services’ internal risk management processes with the aim of reducing the incidence of harm and obstetric litigation cases.
• Be involved in continuous monitoring and maintaining quality standards of clinical practice through a variety of ways for example audit.
• Act as a role model at all times and promote a high standard of safe and effective care which is based upon best evidence.
• Be accountable for monitoring and demonstrating the impact of the PMA and Listening Service through agreed metrics including uptake of restorative supervision, staff experience measures, retention, sickness absence, patient experience outcomes and quality improvement indicators

This advert closes on Sunday 20 Sep 2026