Senior Communications Manager – Electronic Patient Records Programme

KEY RESULT AREAS

To oversee the development, delivery and evaluation of EPR communications and engagement plans and support the Trusts strategic objectives and build the Trusts reputation as a leading organisation within the NHS, ensuring that activity is in line with the Trusts overall communications and engagement strategy. To ensure that relationships with key stakeholders are maintained and proactively developed. To work with the EPR programme team to identify and develop communications campaigns to support the organisation in meeting its strategic objectives, providing strategic advice and expertise to enable opportunities for feedback, involvement and contribution to decision-making. To ensure that all communications materials and channels help build the Trusts reputation as a leading organisation within the NHS, that they are correctly tailored for the appropriate target audiences, including hard to reach audiences, and are in line with the Trusts overall communications strategy. To ensure the Trust brand and visual identity are protected, including supporting other staff in the correct application of corporate style guidelines, ensuring compliance and addressing inconsistencies. To ensure the organisational internal and external channels are kept uptodate with the relevant information from the EPR programmes and workstreams. To understand the internal environment, organisational development, and principles of culture change to ensure best practice is brought into internal programmes. To be responsible for the development and implementation of protocols to ensure the Trusts patient information complies with best practice guidance. To ensure organisational compliance with NHS and Trust Brand and Identity. The post holder will need to maintain a good knowledge of emerging policies and guidance from government departments such as DHSC, NHSE, ICB interpreting the guidance, assessing any impact and ensuring effective communication to the organisation. See the Job Description for full details