Advertising and Marketing Executive

About Cyberpeers

Cyberpeers is a specialist digital agency delivering custom web and mobile applications alongside integrated digital marketing solutions for a growing portfolio of business clients. Our team of developers, designers, and project managers work together to help clients achieve measurable growth online. As we scale our client base, we are looking for an experienced marketing professional to lead campaign strategy and provide the commercial insight our clients need to compete effectively in their markets.

Role Overview

Reporting to the Managing Director, this role sits at the intersection of client advisory and campaign delivery. You will be the primary point of contact for marketing strategy across a number of client accounts, responsible for understanding each client's commercial position, identifying where and how they should be reaching their audiences, and recommending the mix of channels, messaging, and promotional activity most likely to drive results.

This is not a purely executional role. You will be expected to bring strategic recommendations to clients, present findings clearly, and advise on broader decisions — including how products or services are positioned, priced, or promoted — based on what the data and market research tells you.

Key Responsibilities

Client Consultation and Strategic Advisory

Meeting with clients to develop a detailed understanding of their business model, target customer profile, competitive environment, and current marketing challenges

Translating client briefs into structured marketing strategies, presenting options and recommendations clearly and with supporting rationale

Advising clients on adjustments to their promotional approach, pricing presentation, product positioning, or packaging of services where market research or campaign data indicates an opportunity to improve performance

Acting as a trusted point of contact throughout campaign delivery, keeping clients informed of progress and recommending modifications where performance warrants it

Campaign Planning and Execution

Developing and owning multi-channel campaign plans covering paid social, search advertising, email, and organic channels — with clear objectives, audience definitions, budget allocations, and success metrics for each

Briefing internal creative and development teams on client requirements and campaign specifications, overseeing asset production, and signing off deliverables before launch

Managing live campaigns across platforms including Google Ads, Meta, and LinkedIn, making performance-driven decisions on budget, targeting, and creative to maximise return on investment

Designing and interpreting structured tests across copy, audience segments, and creative formats to generate learning that improves future campaign performance

Market Research and Audience Intelligence

Conducting primary and secondary research into client markets, including competitor activity, audience behaviour, pricing benchmarks, and emerging channel trends

Collating research findings into clear outputs — written reports, presentations, or briefs — and presenting conclusions and recommendations directly to clients and internal stakeholders

Using findings to inform not just campaign decisions but broader advisory conversations with clients about where their product or service offering may need to evolve

Performance Analysis and Reporting

Monitoring campaign performance across all active channels using tools including Google Analytics and native platform dashboards, translating data into insight rather than simply reporting numbers

Producing regular structured performance reports for clients, with clear commentary on what is working, what is not, and what actions are recommended as a result

Setting and tracking KPIs for each client engagement, taking ownership of performance against agreed targets

What We Are Looking For

A degree or equivalent qualification in marketing, business, communications, or a related discipline — or demonstrable professional experience at RQF Level 3 or above that evidences equivalent depth of knowledge and skill

Proven experience managing digital marketing campaigns across paid and organic channels, with the ability to operate both strategically and analytically

Strong client-facing communication skills — you will be advising business owners and senior stakeholders, so the ability to present ideas clearly, handle questions confidently, and build trust over time is essential

Sound commercial judgement, including the ability to interpret market research and translate it into practical recommendations on positioning, promotion, or channel mix

Familiarity with Google Analytics, tag management tools, and major paid media platforms