Assistant Brand and Proposition Manager - Home and Clothing

Join the Home and Clothing Brand & Marketing team in a role where creativity meets commercial impact. As an Assistant Brand and Proposition Manager, you’ll play a hands-on role in bringing brand strategies to life and shaping propositions that drive real business growth.

Working closely with the Brand and Proposition Manager and a wide range of cross‑functional teams, you’ll turn customer insight into inspiring ideas, help build compelling brand concepts, and ensure our brand shows up consistently and brilliantly at every customer touchpoint.

This is an exciting opportunity to get involved in high‑profile projects, contribute to strategic planning, and gain practical experience across the full 6Ps - Product, Packaging, Price, Place, People, and Promotion - making it an ideal role for someone looking to grow their career in brand and proposition development.

• Supporting the development of strategic brand plans and growth pipelines for Home & Clothing categories.
• Assisting in creating insight-led concepts and propositions that deliver on the strategic plans.
• Collaborating with Product, Packaging, Design, and Marketing teams to ensure propositions are brought to life effectively and in line with brand guidelines.
• Turning customer insights into action by supporting the development and launch of new product concepts and propositions.
• Working with Product teams to ensure alignment across the 6Ps and adherence to critical timelines.
• Helping monitor customer and market metrics, identifying trends and opportunities to inform future brand strategies.
• Coordinating with cross-functional teams and external agencies to support the implementation of brand initiatives.
• Preparing materials and reports to share best practices and ensure plans are relevant and adaptable across Tesco Group markets.
• Managing key project deliverables, timelines, and budgets in collaboration with the Brand and Proposition Manager.
• Following Tesco’s Business Code of Conduct, always acting with integrity and due diligence.

Operational skills relevant for this job

• Understanding of how to turn customer insights into compelling propositions.
• Familiarity with proposition development across the 6Ps.
• Basic knowledge of brand strategy and innovation processes.
• Strong project management skills, with attention to detail and timelines.

Experience relevant for this job

• Some experience in a brand or marketing-related role, ideally within retail or FMCG.
• Exposure to working with cross-functional teams and managing stakeholder relationships.
• Basic commercial understanding and experience with data or insights.
• Collaboration with external agencies or creative teams is a plus.
• Strong communication and collaboration skills.
• Customer-focused, with an enthusiasm for brand and marketing innovation.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.