Communications Marketing Executive

• Raise the profile of Benenden Hospital internally and externally through high-quality written communications
• Create relevant and engaging content—including copy, video, and photography—for a variety of channels
• Develop and manage the social media content plan
• Support the PR & Communications Manager in growing awareness across local and national media, business leaders, and the medical community
• Build and support stakeholder identification and targeting activity
• Engage and influence members to consider self-pay through compelling content, including for Be Healthy magazine
• Support internal engagement initiatives, including the self-pay agenda
• Manage the Patient Ambassador Programme
• Respond to patient reviews on key platforms (e.g. Doctify, Google), escalating where appropriate
• Collaborate with marketing colleagues on the creation and production of marketing materials
• Analyse campaign performance and collate KPI data to inform future strategies
• Proofread and refine all creative copy to ensure exceptional quality and consistency
• Develop and maintain strong specialist product knowledge
• Support the marketing team with engagement events and stakeholder activities
• Work collaboratively with the wider Benenden Health marketing function
• Provide day-to-day administrative support within the department

Proud member of the Disability Confident employer scheme

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.