Campaign Officer NHS - New Media Unit - GCS

The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.

The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined-up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long-term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.

The team is evolving, and works in an agile way proactively delivering on missions-based campaigns and responding to nation-wide communications. We need people who think differently and who can respond in an agile way to the ever-changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.

This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly groundbreaking, where your ideas will directly influence the future of digital communications at the heart of government.

About the Government Communication Service

By joining a communications team, you will become a member of the Government Communication Service (GCS), a professional network of communicators working in government departments, agencies and arm’s length bodies. You’ll benefit from continuous professional development from our new learning and development curriculum, a network of skilled communicators sharing best practice, mentoring opportunities, and more!

For more information on how becoming a part of the Communications Profession can support your career and development please visit our careers page.

For our top tips to write your application, recruitment top tips for candidates guide.

The Campaign Officer is a vital operational role within the Campaign Leadership function, providing the essential support needed to deliver 2–3 always-on campaigns covering multiple policy areas. Reporting directly to the Campaign Lead, you will act as the “engine room” of the team, ensuring that complex media strategies for specific policy areas are executed flawlessly from end to end. This role is about maintaining the momentum of our delivery.

You will serve as a central coordinator between internal specialists, creator experts, and our external agencies. You will be responsible for drafting briefs, managing the rhythm of status meetings, and ensuring the right technical experts are looped into the right conversations at the right time. This is a fast-paced position designed for a highly organised individual who wants to gain deep, hands-on experience in how large-scale media strategies are built, managed, and optimised in a complex stakeholder environment.

Key Responsibilities & Duties

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Operational Delivery & Tracking

Own the maintenance of live campaign trackers, status documents, and project timelines to ensure 2–3 "always-on" campaigns remain on schedule and within scope.

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Stakeholder & Agency Coordination

Act as a daily point of contact for the media agency and internal specialists, facilitating smooth communication and ensuring the right experts are engaged in relevant strategic conversations.

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Briefing & Documentation

Support the Campaign Lead in drafting clear internal and external briefs, capturing detailed meeting minutes, and ensuring all action items are followed up on promptly.

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Content & Calendar Management

Oversee the master content calendars, coordinating with creator specialists and media teams to ensure all assets are delivered and deployed according to the media strategy.

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Process Management

Manage the logistics of the campaign rhythm, including scheduling status meetings, organising shared folders, and keeping all stakeholder reporting templates up to date.

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End-to-End Execution Support

Assist in the monitoring of live campaign performance and "in-channel" delivery, helping to bridge the gap between high-level strategy and day-to-day execution.

• Digital Campaigns, staff collaborate on insight and strategy, and create a digital marketing plan to deliver the agreed campaign objectives, through collaborating with GCS, No.10, external partners, creators and influencers, agencies and media owners.

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