Government Recruitment Service • Croydon
About this role
The Home Office works to build a safe, fair and prosperous U.K.The Chief Operating Officer Group works closely with the Home Office’s policy and operational commands to enable us together to deliver the department’s priorities. The group is comprised of different teams and professional functions, including Commercial, Communications, Finance, People, Portfolio and Project Delivery, Private Office, Security, Estates and Information.
The Home Office Resourcing Centre leads recruitment activity across the department, ensuring the organisation attracts and retains talented individuals through well-designed roles and targeted resourcing, attraction, and selection strategies.
The Senior Recruitment Marketing Manager reports to the Head of Employer Brand & Recruitment Marketing and works as part of a team responsible for developing and delivering strategies that promote recruitment campaigns and achieve hiring objectives.
This role provides an excellent opportunity to apply and develop marketing expertise within employer branding and recruitment marketing—an area of growing importance and high value to employers.
We are seeking candidates with significant experience in a communications delivery role, particularly in developing and delivering integrated paid marketing campaigns. You will be motivated to work on creative recruitment campaigns that deliver clear, measurable outcomes.
You will have a proven track record of leading campaigns end-to-end, from initial research and insight through to strategy development, creative and media planning, implementation, and evaluation. Strong marketing expertise is essential, along with the ability to build effective relationships with a wide range of stakeholders and audiences.
You will be highly organised, able to work independently, and skilled at managing competing priorities. Strong project management capability is crucial, alongside experience in managing budgets effectively, including monitoring and forecasting spend.
Responsibilities will include
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Campaign development
sourcing and analysing insight to set KPIs, define audiences and inform creative and media plans.
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Internal stakeholder management
securing approval of plans, including with hiring managers and senior stakeholders; collaborating with other Home Office Resourcing Centre teams, including Resourcing Consultants, to develop campaign plans.
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Supplier management
briefing, approval and evaluation of communications agency and other suppliers.
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Development of communications plans
including creative development, media planning and buying and full integrated plans.
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Brand management
Applying the Home Office recruitment branding appropriately, maintaining overall brand coherence.
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Evaluation
close working with the Resourcing Centre’s Analytics and MI team to set, measure and report on KPIs and analyse results to improve future campaigns.
- Line management of a small team.
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Budget management
accurate management of campaign budgets including forecasting and payments.
This role is available on a full-time basis with the option of compressed hours working. This role is also suitable for part-time working hours, with a minimum requirement to work 4 days / 30 hours per week due to business requirements.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.