Content Producer - HEO (TikTok) - NMU - GCS

The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful, authentic content when and where they want to receive it and communicate in an entirely new way. The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined-up and better reaches the public to build awareness, understanding and trust in the government’s missions. The NMU is a critical lever in achieving these long-term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.

The team is evolving, and works in an agile way proactively delivering on priority campaigns and responding to nation-wide communications. We need people who think differently and who can respond to the ever-changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.

This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to citizen’s lives. This is a rare chance to be part of something truly ground breaking, where your ideas will directly influence the future of digital communications at the heart of government.

The Digital Creative and Production team covers creative direction and creation across all areas including graphic design, video, photography and in-app content creation. Production covers shoot planning and production, copywriting, publishing and working directly with creators / real life storytellers to produce content that performs natively in your daily social media feeds.

The Role

The Content Producer (TikTok) in the New Media Unit will play a vital role in sourcing compelling stories and case studies, producing and managing scroll-stopping content for publication on @UKGov. This role requires a ‘stop-the-scroll’ storyteller who can humanise government messages and connect with diverse UK audiences.

Working alongside two Senior Content Producers, you will manage the end-to-end process for content creation, from identifying opportunities for content creation, to scripting, producing, filming, editing and publishing. You will work closely with internal and external stakeholders to ensure all content aligns with government communication goals. Additionally, you will take on copywriting duties, crafting engaging and accessible content that resonates.

This role is ideal for a social-first content producer who can take government messaging and make it TikTok friendly. We’re looking for someone who is confident to operate in a fast-paced ‘newsroom’ environment and has a passion for social storytelling.

This role reports into the Head of Production.

Key Responsibilities

• Identifying and sourcing real-life stories, case studies, and examples that illustrate the impact of government initiatives.
• Building and maintaining a network of contacts to provide story leads and background information, ensuring stories align with government messaging.
• Producing and editing high-quality digital campaign content for publication on social media channels.
• Supporting in the management of the full production workflow, from storyboarding and scripting to filming, editing, and final delivery.
• Developing platform-optimised content for TikTok, leveraging trending formats and styles to maximise reach and engagement.
• Working with strategy and insight teams to adapt production so that stories and content are platform specific, making them engaging and accessible for diverse audiences.
• Ensuring all content aligns with government objectives and messaging, is accessible, and speaks directly to the intended audience.
• Collaborating with stakeholders across government departments to ensure accuracy and consistency in messaging.
• Keeping informed on digital and social media trends to incorporate relevant techniques that boost engagement.

Proud member of the Disability Confident employer scheme

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.