Product Manager - Simplicity

Product Manager

Contract

Permanent, Full-Time

Location

Hybrid - Maidenhead, Berkshire (flexible working, 3 days in office per week)

Salary

Up to £80,000 per annum + bonus + extensive company benefits

Build digital products that matter, when it matters most.

We’re looking for a Product Manager to take ownership of one of our fastest-growing digital businesses, Simplicity, our direct-to-consumer funeral plan offering.

This is a unique opportunity to own the end-to-end digital customer journey in a highly regulated, emotionally sensitive category, where your work will directly impact how customers make some of the most important decisions in life.

About the Role

You’ll take full ownership of the consumer-facing website and purchase journey, driving improvements in conversion, lead generation and customer experience. Working closely with Engineering, Sales and Marketing, you’ll shape and deliver a roadmap that balances commercial performance, customer needs and regulatory requirements.

This is not just a product delivery role; you’ll be at the heart of growth. From optimising digital funnels today to launching new products and service lines tomorrow, you’ll play a key role in how we scale Simplicity over the coming years.

What You’ll Be Doing

• Own and optimise the end-to-end website journey, improving conversion and lead quality.
• Define and deliver a product roadmap focused on growth, performance and customer experience.
• Work closely with Engineering teams to bring products and features to life.
• Partner with Marketing and Sales to understand performance and drive improvements.
• Use data to continuously refine journeys, pricing and product positioning.
• Support the development of new products and services, including future expansion into Legal Services.

What we’re looking for

• Proven Product Manager with experience in digital, customer-facing environments.
• Strong background in conversion-focused products (web, e-commerce, lead generation).
• Comfortable working across Engineering, Marketing and Commercial teams.
• Experience in regulated sectors such as Financial Services, Insurance or FinTech preferred.
• Commercially minded, with a focus on driving growth and measurable impact.

Why join us

• Competitive annual salary.

-

Other benefits

25 days holiday + bank holidays, 10% annual company bonus, 2x life assurance, pension scheme, private healthcare, and hybrid flexible working.

• Hybrid working, with time in the office to collaborate where it adds most value.
• Own a high-impact product with clear growth ambitions.
• Work in a business going through a significant transformation and investment.
• Be part of a team where your decisions directly influence performance and customer outcomes.
• Opportunity to build and expand product offerings in a rapidly evolving space.

About Us

We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.

Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.

Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end-of-life care. Here to help, whenever you need.

FCA Statement

We’re regulated by the FCA, so some roles may be subject to background checks.

Equality, Diversity and Inclusion Statement

Our vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.

We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.