Senior Campaign Producer - NMU - GCS

What is the New Media Unit?

The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.

The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined-up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long-term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a

time and place they want to consume it.The team is evolving, and works in an agile way proactively delivering on priority campaigns and responding to nation-wide communications. We need people who think differently and who can respond to the ever-changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.

This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to citizen’s lives. This is a rare chance to be part of something truly ground breaking, where your ideas will directly influence the future

of digital communications at the heart of government.

What we’re looking for...

We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care about delivering outstanding communication for the public.

We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.

About the Government Communication Service By joining a communications team, you will become a member of the Government Communication Service (GCS), a well-established network of professional communicators working in government departments, agencies and arm’s length bodies. You’ll benefit from continuous professional development from our new learning and development curriculum, a network of skilled communicators

sharing best practice, mentoring opportunities, and more!

For more information on how becoming a part of the Communications Profession can support your career and development please visit our careers page.

For our top tips on how to write your application, please take a look at our recruitment top tips for candidate's guide.

Job Description

The Senior Campaign Producer in the New Media Unit will play a vital role in sourcing compelling stories and case studies, managing the production of engaging campaign content across multiple social media platforms, including Tik-Tok, Instagram, and YouTube. This role requires a proactive storyteller who can identify unique stories and real-life examples to humanise government messages and connect with diverse UK audiences.

As a Senior Content Producer, you will report into the Head of Production and manage the end-to-end process for content creation, from identifying story leads to scripting, and producing. You will ensure the timely, accurate and organised delivery of final creative assets. You will work closely with creative teams and stakeholders to ensure all content aligns with government communication goals and is platform optimised.

At this grade, you are expected to operate with significant autonomy. You will take complex, often sensitive policy detail and support the creative team in translating it into engaging, human-centric content without losing nuance.

Responsibilities & Duties

Leading the production of high-quality social first digital campaign content from vox-pops to sit down interviews and storyboarded shoots for platforms such as Tik-Tok, Instagram, YouTube, Facebook and Twitter, ensuring consistency with government communication goals.

● Identifying and sourcing real-life stories, creators, case studies, and examples that illustrate the impact of government initiatives - building and managing these relationships.

● Managing the end-to-end production workflow, from concept development and scripting to filming, editing, and final delivery.

● Working with creative and strategy to ensure content production is optimised for each platform, with a focus on engagement and relevancy for younger and diverse demographics.

● Working with the partnerships team and creative team to produce content with Creators, members of the general public and stakeholders.

● Ensuring that all messaging aligns with government communication objectives and is accessible, accurate, and engaging. Working closely with creative, marketing and strategy teams to develop content plans that align with broader government strategies.

● Collaborating with stakeholders to ensure content meets their needs and follows brand guidelines.

● Ensuring legal and safety standards are met in regarding production related usage/licence agreements from contributor and location consent to stock imagery licencing.

● Line management - supporting a collaborative ‘ok to fail’ environment.

● Maintaining a proactive and positive attitude with a passion for producing the best possible creative to truly engage audiences.

● Supporting the Head of Production with budget tracking and control

● Travel to London for team/client/stakeholder meetings and presentations will be required on a

regular and ad-hoc basis

● The New Media Unit and Cabinet office cover all areas of government your role will require you to work across a variety of portfolios including but not limited to: economic growth, the NHS, safer streets, barriers to opportunity, clean energy, strong foundations and secure borders.

Learn more

https://www.gov.uk/missions

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